Marketing

Product Marketing Specialist

Bengaluru   |   Full Time

⚡️ About Merkle Science

We are known industry-wide for our predictive crypto risk & intelligence platform's best-in-class user experience and unmatched customizability. Our solutions provide next-generation crypto threat detection, risk management, and compliance for businesses, banks, and government agencies.

 

Our growing solution suite includes transaction screening and wallet monitoring, crypto crime investigation tools, enhanced due diligence and entity reporting, and crypto compliance and investigation training. 

 

Backed by leading venture capital firms Darrow Holdings, Kraken Ventures, Uncorrelated Ventures, Digital Currency Group, Fenbushi Capital, Kenetic, Lunex Ventures and the Singapore Government-supported deep technology fund, SGInnovate, we enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.

🌟 Team and Role 

Merkle Science envisions a world powered by crypto. We are creating the infrastructure necessary to ensure the safe and healthy growth of this market, now at a $2 Trillion market cap. We are trailblazers and disruptors who are pushing the boundaries of innovation — to scale and mature so that a full range of individuals and corporations can transact with crypto safely. We are a global company with offices in Singapore, London, Bangalore, and New York. 


The company is seeking an experienced Product Marketing Specialist who will support the Product Marketing Manager with the platform’s positioning, messaging, competitive differentiation, and sales and marketing enablement. This role provides the right candidate with the opportunity to play a fundamental role on the Merkle Science marketing team, working closely with our Director of Marketing (Americas) and Product Marketing Manager along with the broader marketing team. 

💥 What will you do?

As a Product Marketing Specialist, your responsibilities will include:

  • Work with the Product Marketing Manager to develop and iterate product positioning, unique value proposition, and messaging that differentiates Merkle Science in the market.

  • Market Research (ie the competitive research)

  • Ensure compelling content development for end-to-end content journeys 

  • Translate technical details into benefits for the user 

  • Content Creation – develop domain knowledge, technical expertise, and understanding of our target personas to create specific content, such as white papers, product briefs, blogs, and brochures, to help our customers learn about, select, and be advocates for Merkle Science and establish us as a thought leader in the market.

  • Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, sales enablement and training eBooks, demo videos, and other collateral that align with our go-to-market initiatives.

 🙋 What makes you a great addition to the team? 

  • 3+ years of product marketing experience, ideally working on B2B SaaS products or cybersecurity products

  • Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight

  • Ability to take complex topics and create compelling narratives for target audiences

  • Expertise at understanding highly technical customers and their needs

  • Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight

  • A basic understanding of our product’s core concepts (cryptocurrencies, crypto crime, and cybersecurity) is a plus.

  • Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease

  • Ability to take complex topics and create compelling narratives for target audiences


❤️ Well Being, Compensation, and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives, and working hours that we have not heard a single complaint against. We respect your weekends too :) We regularly host team-building sessions and encourage discussions around mental well-being as well.  

On the compensation front, we admire the talent and believe in rewarding people for their inputs. Our compensation is best in class, along with generous equity, and the whole process will be transparent from the very minute we speak to you. 



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