Marketing

Demand Generation Manager

Bengaluru   |   Full Time

⚡️ About Merkle Science

Merkle Science is a leader in crypto risk and compliance, providing next generation crypto threat detection, risk management and compliance tools for crypto businesses, financial institutions and government agencies. 

 

Our growing solution suite includes transaction screening and wallet monitoring, crypto crime investigation tools, enhanced due diligence and entity reporting, and crypto compliance and investigation training. 

 

Backed by leading venture capital firms Darrow Holdings, Kraken Ventures, Uncorrelated Ventures, Digital Currency Group, Fenbushi Capital, Kenetic, Lunex Ventures and the Singapore Government-supported deep technology fund, SGInnovate, we enable businesses to work with and transact with crypto/crypto businesses safely.

 

🌟 Team and Role

 

Merkle Science envisions a world powered by crypto. We are creating the infrastructure necessary to ensure the safe and healthy growth of this market, now at a $2 Trillion market cap. We are trailblazers and disruptors who are pushing the boundaries of innovation — to scale and mature so that a full range of individuals and corporations can transact with crypto safely. We are a global company with offices in Singapore, London, Bangalore, and New York.

 

Sitting in the Marketing function, we are seeing a demand generation manager who will help us accelerate our growth. This role will report into the Director of Marketing, Americas and work closely with all regions and the broader marketing and product marketing team. We have already implemented hubspot and seek someone with direct Hubspot experience.

💥 What will you do?

  • Lead the planning, development, and execution of demand generation campaigns.
  • Develop a thorough understanding of Merkle’s audience segments which includes our verticals and geographies.
  • Ensure that content reaches the right part of the sales funnel at the right time.
  • Implement analytics, track and report on metrics, and make recommendations for ongoing and future improvements and optimizations.
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
  • Collaborate across marketing and sales.

We already have a strong content engine and run basic nurture programs. We have content writers and a social media manager running paid digital marketing that will support your efforts. 

🙋 What are we looking for?

  • Track record of building successful demand generation and ABM programs.
  • Proficiency with Hubspot and Salesforce/Pipedrive.
  • Experience tracking full-funnel marketing metrics, A/B testing, and campaign analysis.
  • Ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting.
  • Bachelor’s Degree preferred along with B2B SaaS experience.
  • Knowledge of blockchain/crypto is a nice to have but not required

❤️ Well Being, Compensation and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, numerous learning & development initiatives where Merkle Science invests in employee development, and working hours that we have not heard a single complaint against. We respect your weekends too :) We regularly host team-building sessions and encourage discussions around mental well-being as well.  

On the compensation front, we admire talent and believe in rewarding people for their inputs. Our compensation is best in class, and the whole process will be transparent from the very minute we speak to you



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