Growth Marketing Manager

New York, New York   |   Full Time

🌟 Team and Role

At Merkle Science, we are creating the infrastructure necessary to ensure the safe and healthy growth of the industry, supporting the transition as cryptocurrencies consolidate with the $22 trillion financial services market. Merkle Science envisions a world powered by crypto. We are the architects enabling crypto companies — trailblazers and disruptors who are pushing the boundaries of innovation — to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely. We are located across the globe with offices in Singapore, London, Bangalore and New York (upcoming). Merkle Science was founded in early 2019. Today we boast of over 60 customers, and we are just getting started.

We are currently in the process of US expansion and are actively hiring for multiple roles in New York

This role provides the right candidate with the opportunity to play a fundamental role in Merkle Science' geographic expansion. The company is seeking an experienced marketeer to create and execute programs which build brand awareness, drive thought leader status and generate demand for the company’s solutions in the North American market. 

⚡️ What does the Product do? 

We boast of the best user experience amongst our peers and unmatched customizability. On a high level, we have two products. One is an investigation tool that helps the user track the flow of funds once a scam or a hack occurs. Intelligence wings and government bodies mostly use this product. The other product is a compliance tool that ensures that we can help crypto companies, financial institutions, regulators, and banks monitor the kind of funds flowing and stop the bad players from using crypto to do something wrong, such as transduction over dark-net or fraud. We also provide intelligence services and reports. Did we mention that we are working on some super innovative and bold products that we cannot share details about here? 

💥 What will you do?

As an Growth Marketing Manager, you will:

  • Building brand awareness and thought leader status with target audiences, partners, influencers and investors in partnership with the PR and communications team and where needed local agencies

  • Working closely with the sales and product teams to identify core value propositions and differentiators 

  • Working across multiple channels to communicate Merkle Science’s value proposition and differentiators at scale in the competitive market

  • Creating and executing innovative multi-channel demand generation campaigns to enable sales to meet revenue targets in partnership with the wider Merkle Science marketing team

  • Creating sales tools and content such as case studies, videos, website copy and blog posts to support the end-to-end client journey

  • Collaborating with cross-functional teams for market research, user testing and interviews to discover market opportunities

  • Coordinating closely with product management and engineering teams to inform the product roadmap and establish go-to-market strategy for products

  • Recruiting and managing in-house resources to deliver successfully in region in partnership with senior leadership

  • Managing relationships with 3rd party agencies, partners, vendors and influencers

  • Owning marketing delivery and reporting for North America

🙋 What makes you a great addition to the team? 

Merkle Science has a meritocratic culture, so not meeting any of these pointers below does not affect your candidacy in any negative way. However, in general, it helps to have

  • Fluent in English.
  • At least 2-5 years of prior marketing / product experience
  • Experience in analytical problem solving and quantitative analysis

  • Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance

  • Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease

  • Ability to take complex topics and create compelling narratives for different audiences

  • Excellent project management and stakeholder management skills

  • Excellent spoken, written, and presentation communication skills

  • Prior startup experience or experience at a boutique firm is a big plus

  • Previous compliance/fintech/blockchain experience is a big plus

  • Experience in Hubspot and/or Salesforce is advantageous

❤️ Well Being, Compensation and Benefits

We care about your well-being. Along with excellent health insurance, we offer flexible time off, numerous Learning & development initiatives where Merkle Science invests in employee development, and working hours that we have not heard a single complaint against. We respect your weekends too :) We regularly host team-building sessions and encourage discussions around mental well-being as well.  

On the compensation front, We admire the talent and believe in rewarding people for their inputs. Compensation is best in class, along with generous equity, and the whole process will be transparent from the very minute we speak to you. 

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